OUR INDUSTRIES
In the Technology sector, our proficiency encompasses aiding tech companies in comprehending their markets and adjusting to evolving consumer expectations. We also bring extensive UX/UI research experience to the table, including conducting usability testing and collaborating with designers and product managers to create user-centric mobile applications.
We offer research services to automotive companies to ensure they stay competitive and innovative before launching new models in the market. Additionally, we have conducted extensive Car Clinics in Dubai and KSA, collaborating with top brands like Land Rover, Jaguar, Nissan, BMW, and others. Also have expertise in conducting Dealer & Showroom Performance Surveys
In the realm of Food and Beverage, a keen understanding of consumer preferences is vital, and we have a strong track record in this field.
In the Fitness sector, we assist brands in gaining insights into consumers' exercise routines and how they integrate fitness into their daily lives. We have successfully completed numerous projects for fitness gyms, clubs, and the development of Fitness Mobile apps.
In the Tobacco sector, we've collaborated with leading global tobacco manufacturers on a variety of research initiatives. These encompass diverse projects, including product testing, assessing the impact of price changes, conducting nationwide tracking studies, and conducting surveys to enhance distributor relations.
In the Healthcare sector, we specialize in aiding healthcare organizations to enhance patient experiences, streamline services, and adapt to changing regulatory landscapes. Moreover, we possess extensive experience in handling sensitive topics such as HIV in diverse African markets, along with conducting multi-country projects focused on Upper Respiratory Diseases
We offer data-driven solutions for financial institutions to enhance customer satisfaction and grow their businesses. We have done Mystery shopping studies to evaluate the performance of Bank branches, conducted U & A studies to understand Banking needs of consumers, conducted Usability testing research to facilitate mobile banking etc.
In the Hospitality sector, our valuable insights empower businesses to customize their offerings to align with the preferences and demands of both travelers and local clientele. For instance, we've assisted hotels in optimizing their amenities based on guest feedback, helping restaurants create menus that cater to diverse tastes, and enabling Tour companies like DNATA to design experiences that captivate both tourists and locals alike. Have also worked with Top Airlines Emirates Airlines & Etihad Airways to understand their consumer needs.
With a wealth of experience in social research, we have partnered with diverse clients on an array of projects within the social sector. Our work has ranged from delving into marginalized communities' realities to crafting effective STEM curricula. Throughout, our focus has remained steadfast: identifying knowledge gaps and providing actionable insights. Afterall its all about positive social change, something we personally believe in.
In the Public Sector, we have worked on numerous research projects for Ministries in Saudi Arabia, the United Arab Emirates, and Qatar, tackling a wide range of subjects. These projects have encompassed diverse areas such as enhancing the Hajj & Umrah Journey experience, boosting engagement levels among Qataris for the FIFA WORLD CUP 2022, and driving improvements at DEWA and Happiness centers, among others.
In the Quick Service Restaurant (QSR) sector, we have undertaken numerous projects for various establishments such as pizza parlors, coffee brands, and donut brands. Our focus has been to gain deep insights into their customer base, pinpoint areas of unmet needs and identify opportunities for expanding into new business verticals. Our Insights & recommendations have successfully resulted in increased sales and a greater market share for these businesses.
Insights-Infused Discovery, Shaping Tomorrow
Testimonials
Those who trust us
Khalid, Thanks for your work in handling the reports. Your dedication and sense of ownership was commendable. You also have a good grasp of the data and business objectives which makes it easy to weave the story. Wish you the very best for all your endeavors.
Khalid is very thorough when it comes to marketing trends and solutions. Using his research skills he will always try to help any company to understand how they can become differentiators and eventually become the best in their area. Khalid is extremely passionate about users and how they are being impacted (negatively and positively) by decisions made by brands. I believe that Khalid would be a great asset for any company who is looking for someone who is very professional and objective in their findings and can present their data in a way that is understood by anyone.
I had the pleasure of collaborating with Khalid on a couple of Qualitative Research Projects. Throughout our partnership, I appreciated Khalid’s commitment to deadlines. He consistently met deadlines and was prompt in his responses. His expertise in Qualitative Research was evident and added value to certain segments of our work. Furthermore, Khalid maintained a commendable level of professionalism during our interactions, keeping discussions centered on our project objectives.
