OUR EXPERTISE
We gather numerical data through Consumer Panels, Face to Face & Online Surveys, CAPI, CAWI, using structured questionnaires to provide statistically significant insights.
Our qualitative research methods involve in-depth exploration of WHYs of consumer motivations and perceptions using Projective techniques in In Depth interviews, Focus Group Discussions, Ethnographies, Shop-Along and Observations.
Elevate user satisfaction and engagement with our UI/UX research services, optimizing digital experiences for your audience. Our UI/UX research empowers data-driven design decisions, ensuring intuitive and user-friendly digital products.
We identify distinct market segments based on demographics, psychographics, and behaviors.
With a proven track record, we've conducted comprehensive Car Clinics research studies in Dubai for renowned automotive giants, including Land Rover, Range Rover, BMW, Mercedes, Rolls-Royce, and Isuzu, delivering valuable insights and strategies
We specialize in in-depth research studies, including Market Feasibility & Entry Strategy Studies, providing businesses with the strategic insights needed to confidently navigate new markets and opportunities.
We gauge customer satisfaction and loyalty to improve products and services.
We've conducted numerous Brand Health Tracking studies for esteemed clients in the FMCG and Tobacco industries, offering valuable insights to enhance brand performance and consumer satisfaction
We provide comprehensive competitive analysis, helping clients understand their rivals' strategies and weaknesses.
Ensuring that your products meet user needs and are easy to use through rigorous testing.
We assess the effectiveness of advertising campaigns to optimize marketing spending.
We've conducted a multitude of Product and Pack Test studies, employing rigorous research methodologies to evaluate and optimize products and packaging for our clients' success.
We've conducted an array of Concept Testing studies, providing businesses with crucial insights to refine and validate their ideas, ensuring a successful path to marke
We've carried out a variety of NPS Tracking studies, helping our clients gauge customer loyalty and satisfaction, paving the way for enhanced brand loyalty and growth.
Insights-Infused Discovery, Shaping Tomorrow
Testimonials
Those who trust us
Ghausia Research, thanks for your work in handling the analysis and reports. Your Team’s dedication and sense of ownership was commendable. Your team also have a very good grasp of the data, making it easier for us to build our stories with your insights & data-infused recommendations. Keep up the good work & we hope to work together again in near future.
Ghausia Research consultants & Researchers are very thorough when it comes to marketing trends and solutions. Using their research skills, they will always try to help any company to understand how they can become differentiators and eventually become the best in their area. They are extremely passionate about Users and how they are being impacted (negatively & positively) by decisions made by brands. I believe that Ghausia consultancy would be a great research partner who is looking for someone creative, passionate and solution oriented.
I had the pleasure of collaborating with Ghausia Research Consultancy on a couple of Qualitative Research projects. Throughout our partnership, i appreciated there commitment to deadlines. They consistently met deadlines and were prompt in their responses. Their expertise in Qualitative research was evident and added value to certain segments of our work. Furthermore, they maintained high level of data integrity and even analysed the minute details in trasncripts and reported differences among various consumer segments precisely.
