Technology & UX/UI Research
In the Technology sector, our proficiency encompasses aiding tech companies in comprehending their markets and adjusting to evolving consumer expectations. We also bring extensive UX/UI research experience to the table, including conducting usability testing and collaborating with designers and product managers to create user-centric mobile applications.
Automotive
We offer research services to automotive companies to ensure they stay competitive and innovative before launching new models in the market. Additionally, we have conducted extensive Car Clinics in Dubai and KSA, collaborating with top brands like Land Rover, Jaguar, Nissan, BMW, and others. Also have expertise in conducting Dealer & Showroom Performance Surveys
Food and Beverage
In the realm of Food and Beverage, a keen understanding of consumer preferences is vital, and we have a strong track record in this field.
Fitness Industry
In the Fitness sector, we assist brands in gaining insights into consumers' exercise routines and how they integrate fitness into their daily lives. We have successfully completed numerous projects for fitness gyms, clubs, and the development of Fitness Mobile apps.
TOBACCO
In the Tobacco sector, we've collaborated with leading global tobacco manufacturers on a variety of research initiatives. These encompass diverse projects, including product testing, assessing the impact of price changes, conducting nationwide tracking studies, and conducting surveys to enhance distributor relations.
Healthcare
In the Healthcare sector, we specialize in aiding healthcare organizations to enhance patient experiences, streamline services, and adapt to changing regulatory landscapes. Moreover, we possess extensive experience in handling sensitive topics such as HIV in diverse African markets, along with conducting multi-country projects focused on Upper Respiratory Diseases.
Finance & Banking Institutions
We offer data-driven solutions for financial institutions to enhance customer satisfaction and grow their businesses. We have done Mystery shopping studies to evaluate the performance of Bank branches, conducted U & A studies to understand Banking needs of consumers, conducted Usability testing research to facilitate mobile banking etc.
Hospitality
In the Hospitality sector, our valuable insights empower businesses to customize their offerings to align with the preferences and demands of both travelers and local clientele. For instance, we've assisted hotels in optimizing their amenities based on guest feedback, helping restaurants create menus that cater to diverse tastes, and enabling Tour companies like DNATA to design experiences that captivate both tourists and locals alike. Have also worked with Top Airlines Emirates Airlines & Etihad Airways to understand their consumer needs.
Social Research
With a wealth of experience in social research, we have partnered with diverse clients on an array of projects within the social sector. Our work has ranged from delving into marginalized communities' realities to crafting effective STEM curricula. Throughout, our focus has remained steadfast: identifying knowledge gaps and providing actionable insights. Afterall its all about positive social change, something we personally believe in.
Government & Public Sector
In the Public Sector, we have worked on numerous research projects for Ministries in Saudi Arabia, the United Arab Emirates, and Qatar, tackling a wide range of subjects. These projects have encompassed diverse areas such as enhancing the Hajj & Umrah Journey experience, boosting engagement levels among Qataris for the FIFA WORLD CUP 2022, and driving improvements at DEWA and Happiness centers, among others.
QSR- Quick service restaurants
In the Quick Service Restaurant (QSR) sector, we have undertaken numerous projects for various establishments such as pizza parlors, coffee brands, and donut brands. Our focus has been to gain deep insights into their customer base, pinpoint areas of unmet needs and identify opportunities for expanding into new business verticals. Our Insights & recommendations have successfully resulted in increased sales and a greater market share for these businesses
Social Research
With a wealth of experience in social research, we have partnered with diverse clients on an array of projects within the social sector. Our work has ranged from delving into marginalized communities' realities to crafting effective STEM curricula. Throughout, our focus has remained steadfast: identifying knowledge gaps and providing actionable insights. Afterall its all about positive social change, something we personally believe in.
Insights-Infused Discovery, Shaping Tomorrow
Testimonials
Those who trust us
Their ability to understand consumers is very powerful. They are aware of a wide range of Marketing Research methodologies and tools. They always work with professionalism and high integrity. We have worked with them for almost 2 years for Phillip Morris Brand health trackers and they were excellent in connecting dots between BHTs and our Ad-hoc researches, always coming up with trends helping our Brand teams make informed decisions.
Researchers at Ghausia Consulting are people who are passionate about what they do. Their analytical skills and insights capabilities go beyond expectations. They have it all what it needs, and even beyond, to drive success. Thanks Ghausia Research for the passion! We love working with you for the past 5 years and count on you in future too.
I worked with Ghausia Consultancy for a year and i was impressed by their professionalism and strategic approach. They handled a number of challenging projects, with excellent analytical thinking and actionable insights. Their team are good story tellers, with a personality that develops strong relationships with their clients.
Ghausia Research, thanks for your work in handling the analysis and reports. Your Team’s dedication and sense of ownership was commendable. Your team also have a very good grasp of the data, making it easier for us to build our stories with your insights & data-infused recommendations. Keep up the good work & we hope to work together again in near future.
Ghausia Research consultants & Researchers are very thorough when it comes to marketing trends and solutions. Using their research skills, they will always try to help any company to understand how they can become differentiators and eventually become the best in their area. They are extremely passionate about Users and how they are being impacted (negatively & positively) by decisions made by brands. I believe that Ghausia consultancy would be a great research partner who is looking for someone creative, passionate and solution oriented.
I had the pleasure of collaborating with Ghausia Research Consultancy on a couple of Qualitative Research projects. Throughout our partnership, i appreciated there commitment to deadlines. They consistently met deadlines and were prompt in their responses. Their expertise in Qualitative research was evident and added value to certain segments of our work. Furthermore, they maintained high level of data integrity and even analysed the minute details in trasncripts and reported differences among various consumer segments precisely.
